Training October: Media Agency Renaissance

October 10 2016

TRAINING:Media Agency Renaissance Speaker: Davy Caluwaerts, Zenith Optimedia Wednesday 26/10/2016 – 12h-14 @ Zenith Optimedia/Whyte Lucien Outersgaarde 11, 1160 Oudergem

Media Agency Renaissance

Media are rapidly changing nowadays, mainly because of the shift towards digitalization. This has changed the scope of media businesses, more specifically the media agencies. What once started as bulk offline booking agencies, media bookers have seen there former core business evolving into a plain commodity. Automization has generated a change in the competitiveness between the different agencies, who are no longer able to create added value by negotiation skills and combined buying power. Agency fees are now being questioned and this means that these former media agencies will have to re-invent themselves urgently. Becoming a general media office seems logical, because of the fact that intelligence can be created into the process. Old business models were depending mostly on volume remuneration, this will have to be shifted into a remuneration of specific expertise such as research, data analysis and strategy.

In this training we will give you an insight on what exactly a media agency does and can do. Both in the former as in the new business model. We will guide you through the renaissance of our business which is happening in the entire media field. This new era presents itself as challenging, but also with lots of potential. We will also be showing you some very specific award winning cases. Join us on Wednesday 26 October, 12am, at Whyte premises, for an inspirational session followed by sandwich lunch. Register now as the number of seats will be limited! This session is opened to all consultants, BPRCA & 3C members. Price BPRCA/3C members: €80/session/pp. Price non-members: €90/session/pp

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