BPRCA Academy > overview 2016
April 26 2016
BPRCA Academy > overview 2016
Following the high demand from BPRCA members and beyond for training, the board decided to extend the junior trainingprogramme into a professional BPRCA Academy with 7 à 8 sessions per year featuring PR practices but also management trainings. AGENDA TRAININGS 2016 Jan: PR Measurement, Whyte Corporate Affairs, 12h-14h / Lucien Outersgaarde 11, 1160 Oudergem Feb: Pitching, The Egg, 12h-14h / Barastraat 175, 1070 Brussels March: Going viral: network theory and the new age of PR, FINN PR, 12h-14h / Koolmijnenkaai 62, 1080 Brussels May: PR Strategy, Anja D’Hondt & Sandrine Agie, The Egg, 12h-14h / Barastraat 175, 1070 Brussels June: Crisis/Social Media, Interel/RCA, 12-14h / Luxemburgstraat 22, 1000 Brussels Sept: Strategy & mediaplanning, ZenithOptimedia, 12-14h / Clos Lucien Outers 11-21, B 1160 Brussels Oct: Litigation com., Interel, 12h-14h / Luxemburgstraat 22, 1000 Brussels CREDITS: As from last year we work with “credits” for our trainings. 1 credit = 1 training for 1 person. If you purchase 5 or 8 credits, you will get a substantial reduction on the price. Credits can be combined in all possible ways, meaning 1 person going to 8 trainings or 8 persons going to 1 training. BPRCA members: €80 = 1 credit / €350 = 5 credits / €550 = 8 credits Non-members: €90 = 1 credit / €420 = 5 credits / €650 = 8 credits Want to purchase credits or like to receive more information? Please send an email to secretariat@bprca.be.
March 10 2016
JOBS
Please find here some recent PR job openings. http://www.bprca.be/careers/
February 26 2016
Training 3: Going Viral
Training 3: Going Viral Speakers: Raf Weverbergh/Kristien Vermoesen Date: Friday 25/03/2016 Timing: 12h-14h Location: FINN PR, Koolmijnenkaai 62, 1082 Brussels Virality is one of the most fascinating subjects in PR. What makes some stories and phenomena seem unstoppable, while others – just as interesting, and often more important – step out of the front door of an organization and, to put it graphically, just die on the doorstep? It was the subject of endless debate when the Ice Bucket Challenge swept the globe. It happened again when “The Dress” hands down won the internet. https://blog.playbuzz.com/what-color-is-this-dress-viral-content-global-data/ In ‘Six Degrees. The Science of a Connected Age’, Duncan Watts tries to formulate answers using “graph theory”, also known as network theory. Some of the findings have immediate implications for every PR professional today. This session is closed. Here some pictures and a link to the slides of this presentation. http://www.slideshare.net/FINNPublicRelations/going-viral-60025399?qid=fad948ad-5625-448d-8fdb-2563aeb22f63&v=&b=&from_search=1
February 4 2016
Training 2: Successful pitching
Succesful pitching Date: 25/02/16 Content: Based on years of experience Martine Ballegeer successfully advises companies and advertising agencies with the pitching process. She will give valuable insights in the dynamics of the selection, briefing and actual pitching process from the company perspective, including handling of procurement, RFPs and online pitching. This will be illustrated with best practices, tips, do’s and don’ts applicable to PR agencies. At the end of the session, when time allows, we will have a short round table to share experiences across the present agencies, and assess whether current pitching guidelines are still valid. Each participant will receive a copy of the book Adverteerder zkt bureau. Daten in de reclamewereld. Written by Martine Ballegeer and Chris Van Roey. This session is opened to all consultants, BPRCA & 3C members. Location: The Egg, Barastraat 175, 1070 Brussels. 12h-14h. Price (excl. vat): BPRCA members: €80 / Non-members: €105 Sandwiches and drinks will be available. Afterwards you’ll receive a free book. Subscribe by sending an email to secretariat@bprca.be This training is closed. Please find here some pictures.
January 15 2016
1st training of 2016: PR Measurement
TRAINING: Public Relations measurement > Pascale Azria (Kingcom) & Arnaud Steinkhuler (Argus de la Presse) Friday 22/01/2016 – 12h-14h @ Whyte Corporate Affairs Clos Lucien Outers Gaarde, 1160 Brussels Measuring the results of public relations actions remains a delicate issue, with each company and each agency using their own methods and indictors. This global issue has been tackled by Syntec PR, the French Association of Public Relations Agencies together with their clients and monitoring companies After intense works and debates, they all came out with a document : “Guidelines for Measurement of Public Relations”. This40 pages document aims to offer common guidelines for measurement tools and methods. With this framework, companies and agencies can draw upon to set specific and measurable goals for their operations, according to their needs. These guidelines inspired the new norm called Barcelona Principles 2.0. Our French’s neighbors accepted our invitation to unveil and to explain these guidelines. Pascale Azria (Kingcom) Arnaud Steinkhuler (Argus de la Presse) This session is opened to all consultants, BPRCA & 3C members butlimited to 20 people. This sessions is closed. Please find here the downloads of the training and some pictures. Atelier Mesure RP_BPRCA_16012016 VArgus Guidelines_Measurement_Public_Relations Referentiel_Mesure_Relations_Publics-WEB
January 11 2016
Trainings 2016
Following the high demand from BPRCA members and beyond for training, the board decided to extend the junior training program into a real professional BPRCA Academy with 8 sessions per year featuring PR practices but also management trainings. Trainings 2016: 22 Jan: PR Measurement, Whyte Corporate Affairs, 12h-14h Lucien Outersgaarde 11, 1160 Oudergem 25 Feb: Successful Pitching, The Egg, 12h-14h Barastraat 175, 1070 Brussels March: Going viral: network theory and the new age of PR, FINN PR, 12h-14h. Koolmijnenkaai 62, 1080 Brussels April: Visual Storytelling, The Egg, 12h-14h Barastraat 175, 1070 Brussels May: Reputation Management, akkanto, 12-14h Chaussée de La Hulpe 189, 1170 Brussels June: Crisis/Social Media, Interel, 12-14h Luxemburgstraat 22, 1000 Brussels Sept.: Strategy & mediaplanning, ZenithOptimedia, 12-14h Clos Lucien Outers 11-21, B 1160 Brussels Oct.: Litigation com., Interel, 12h-14h Luxemburgstraat 22, 1000 Brussels Nov.: Corporate Com., akkanto, 12h-14h Chaussée de La Hulpe 189, 1170 Brussels Confirmation of exact dates will follow soon !
January 11 2016
Successful PR Summit 2015
On the 16th of November BPRCA & 3C organised the first Belgian PR Summit. This first successful edition is definitely an encouragement for further activities in our business ! You can find some pictures by simply clicking this link Please find here also a link to the an article in Mediamarketing by Emmanuel Goedseels (Président of the BPRCA) See you in 2017 ! BPRCA & 3C
October 1 2015
TRAINING: Succesful Event PR > October 8th
NEXT TRAINING:Successful Event PR > Anja D’Hondt from Duomedia 08/10/2015 – 12h-14h @ The Egg Barastreet 175, 1070 Brussels This training will reach proven models and best practices to: – energise trade, conference, award, press or company events – engage visitors and influencers before, during and after the event – generate brand awareness and visibility at events – use events as platform for news announcements and content generation Duomedia won the 2014 B2B IBIS Awards for a social media & PR campaign supporting a Belgian client’s open house – and acquired an outstanding expertise in event PR for its technology clients. From a best practice perspective we will share ideas with regards to twitter walls & social media activators, surveys amongst visitors, video testimonials & blogs, press conferences, digital newsrooms & press kits, media outreach… REGISTER UPCOMING SESSION 2015: 8) – November: Succesful pitching by Chris van Roey Info on the program 2016: coming soon !
October 1 2015
PR is Dead
“Trust Me, PR is Dead” By Robert Philips. Here a link to the article in MM Magazine (NL/FR) PR_IS_DEAD_FR kopie PR_IS_DEAD_NL kopie
September 18 2015
Belgian PR Summit – first confirmed speakers
First confirmed speakers for the Belgian PR Summit 2015: Eric Scherer Rik Vandenberghe Jean-Pierre Jacqmin David Gallagher Cees Van Riel Arnaud Feist Program: 13h45-21h. Welcoming // Keynotes: David Gallagher, Cees Van Riel, Arnaud Feist, Rik Vandenberghe. 4 x Panel discussions // Debate Animated by Alain Gerlache Networking dinner