Training 3: Going Viral
February 26 2016
Training 3: Going Viral
Speakers: Raf Weverbergh/Kristien Vermoesen Date: Friday 25/03/2016
Timing: 12h-14h
Location: FINN PR, Koolmijnenkaai 62, 1082 Brussels
Virality is one of the most fascinating subjects in PR. What makes some stories and phenomena seem unstoppable, while others – just as interesting, and often more important – step out of the front door of an organization and, to put it graphically, just die on the doorstep?
It was the subject of endless debate when the Ice Bucket Challenge swept the globe. It happened again when “The Dress” hands down won the internet. https://blog.playbuzz.com/what-color-is-this-dress-viral-content-global-data/ In ‘Six Degrees.
The Science of a Connected Age’, Duncan Watts tries to formulate answers using “graph theory”, also known as network theory. Some of the findings have immediate implications for every PR professional today.
This session is closed.
Here some pictures and a link to the slides of this presentation.