1st training of 2016: PR Measurement

January 15 2016

TRAINING: Public Relations measurement

> Pascale Azria (Kingcom) & Arnaud Steinkhuler (Argus de la Presse) Friday 22/01/2016 – 12h-14h @ Whyte Corporate Affairs Clos Lucien Outers Gaarde, 1160 Brussels

Measuring the results of public relations actions remains a delicate issue, with each company and each agency using their own methods and indictors.

This global issue has been tackled by Syntec PR, the French Association of Public Relations Agencies together with their clients and monitoring companies

After intense works and debates, they all came out with a document : “Guidelines for Measurement of Public Relations”.

This40 pages document aims to offer common guidelines for measurement tools and methods. With this framework, companies and agencies can draw upon to set specific and measurable goals for their operations, according to their needs.

These guidelines inspired the new norm called Barcelona Principles 2.0.

Our French’s neighbors accepted our invitation to unveil and to explain these guidelines.

• Pascale Azria (Kingcom)
• Arnaud Steinkhuler (Argus de la Presse)

This session is opened to all consultants, BPRCA & 3C members butlimited to 20 people.

This sessions is closed.

Please find here the downloads of the training and some pictures.

Atelier Mesure RP_BPRCA_16012016 VArgus

Guidelines_Measurement_Public_Relations

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